BBM&D partnered with the world’s largest citrus grower to help strengthen and sustain their brand for continued competition in the national and international market. The ongoing, diversified, cross-media campaign consisted of print and web marketing, multiple web sites (including e-commerce, search engine optimization, organic and pay-per-click). Additonally BBM&D conceptualized and executed the look of the historic Limoneira Pavilion museum, a tribute to the historical significance of the Limoneira family; the traditions, culture and contributions to their community and to agriculture.

The revitalized brand is bathed in warm, California-sunshine yellow, fertile greens and blues of the Heritage Valley, and soft-hued sepia tones, emphasizing Limoneira's rich historical tradition, strong ties to the surrounding community, and commitment to sustainable stewardship of agricultural land.