BBM&D launched a highly specialized awareness campaign for the critically acclaimed museum upon its acquisition of an internationally honored but seldom seen mural from renowned artist David Alfaro Siqueiros. Depicting its significance required a cultural understanding of art, artists, museums, academicians and the general public. In admiration of the generosity of the valuable gift, BBM&D developed a campaign objective proclaiming that art belongs to the world. The campaign theme, “What’s hiding at the Santa Barbara Museum of Art?” reflected the mysterious invisibility of the mural.

Program highlights included a three-dimensional invitation, print ads, Spanish and English educational materials, posters, a teacher’s guide, lecture series booklets, giveaway items, video, and a tab for the Los Angeles Times. The opening day of the exhibit attracted more than 5,000 attendees as well as national and international media.