American Fitness Magazine

One of our longest ongoing clients is AFFA — the world's largest fitness educator. American Fitness is AFAA's bimontly publication for fitness providers. Staying on trend with the design of the magazine is important in the trendy fitness industry, but maintaining a balance between communicating the physiology of proper body positioning and alignment, and keeping the magazine fresh is critical. Branding the magazine for consistency and to drive interest in fitness and education is achieved through exciting imagery, strong layouts, interesting fonts, and dramatic colors. (And, for the work we've done for AFFA and American Fitness, we've garnered five Maggies for creativity!)